Easy-to-Use Online Event Marketing
Event Registration and Marketing
Create an Event
- Set up online registration. Start with our convenient, pre-made form to capture name and e-mail address. Decide whether or not you'll charge a fee for your event. Then, use custom fields to collect more detailed information in just a few clicks.
- E-mail invitations. Save time and money, and invite as many people as you want. If you want to fill more seats than you have in contacts, use the forward-to-a-friend feature.
- Provide directions with Google Maps. Provide your attendees with directions by using the integrated Google Maps feature.
Promote the Event
- Share the details. Build and brand an event homepage with your logo. Give invitees the pre-event information they need and link to it from your corporate web site. Then, after the event, share photos and presentation materials.
- Put multiple events on a public online calendar. Build an online calendar for your organization to show all of your upcoming events, then include the URL on your corporate web site or blog.
- E-mail event-related notices. Set up automatic registration confirmations to send to attendees. Once they have registered, send updates, reminders and post-event follow-ups.
Register Attendees and Collect Payments
- Automatic registration collection. Online registrations are automatically stored in your event details page. Update registrations to show received payments and actual attendees.
- Collect payments automatically and securely. Event Marketing works with PayPal, so if you charge for your event, attendees can pay the fee with their American Express, Visa, Mastercard or Discover credit cards safely and quickly. You can also let invitees know they can mail a check, pay at the door – or even that the event is free to attend.
Managing Online Event Marketing Contacts
- Import your invitation list from your databases. Your list's data and preferences import flawlessly from Salesforce.com, Microsoft Excel, Microsoft Office Outlook, QuickBooks and ACT.
- Build and manage multiple e-mail lists. Easy-to-use tools help people sign up for your e-newsletters and event invitations. Segment your mailing list by interest, participant level or other criteria.
- Integrate with Online Survey. Get useful feedback before your event to meet attendees' needs, and afterward to plan future events and measure satisfaction.
- Integrate with E-newsletter Marketing. Put your event's links in your e-newsletter campaigns.
Track Online Event Registrations
Get instant event reporting and see who registered, paid by credit card, is mailing a check and more. View useful event reports or export the data for further analysis.
